Just recently, SM Cinema launched its newest website, as well as, online ticketing and mobile services before the premiere of Harry Potter and the Deathly Hallows here in Cebu City. In addition, SM is very proud to inform movie goers about a revolutionary means of purchasing and reserving movie tickets online. This time you can avoid long lines which you typically experience when it comes to buying movie tickets since you can easily purchase tickets directly from their website, and then redeem your tickets at any of SM’s theater. This new process is called mobile ticketing.

Mobile ticketing allows people interested in purchasing movie tickets to reserve and buy them online and pick up their ticket at any of SM’s theater using any mobile phone. It doesn’t really matter who is the manufacturer of your phone since all you have to do is compose a simple text message that contains the bCODE. This is a type of code that is considered simple and is definitely compatible with any mobile phone. With these text, you can pick up your tickets from the cinema.