The Beetle Mania Exhibit was brought about by SM City Cebu featuring classic Volkswagen Beetles at the Northwing Atrium last June 2 to June 10, 2010. A total of 9 VW replicas were put up for display set to reminisce some of the most prominent and highly fabricated vehicles back in the 1950’s.

The Volkswagen Beetle was produced by the German auto maker Volkswagen from 1938 until 2003. Deemed very economical and designed for sustained high speed, the VW Beetle was originally intended for the Autobahn, a German term that denotes dual carriageway limited access highway. In due course, the Beetle turned out to be a top seller in the US despite its rear-wheel design. It was regarded as the benchmark for the American compact and subcompact cars like the Chevrolet Corvair, Chevrolet Vega and Ford Pinto. The success of the beetle mania owed much to its tremendous high build quality and innovative, attention-grabbing advertising.